Special constructions in exhibition construction: Fascinating exhibition highlights that catch all eyes!

In the hectic bustle of trade shows, companies constantly strive to stand out from the crowd and attract the attention of visitors. One proven method to achieve this goal is through extraordinary exhibition pieces and eye-catchers that not only draw gazes but also pique the interest of trade show attendees. However, these exceptional constructions require a high level of creativity, expertise, and craftsmanship, which the exhibition builder must possess.

Exhibition construction is a unique discipline distinguished by its special constructions and the individual design of exhibition booths. It is not just about creating a functional space but also about conveying the company's brand message and leaving a lasting impression on the trade show audience. This is where special constructions come into play.

A special construction in exhibition building can take many forms. From unusual shapes and designs to interactive elements and specially made exhibits, the possibilities are nearly limitless. For example, a company could present a giant walk-through sculpture in the shape of its product to capture visitors' attention. Or they could create an installation that illustrates the functionality of a technical device in an innovative way.

Modern technologies like augmented reality or virtual reality also allow visitors to immerse themselves in a virtual world and interactively experience products or services. By using holograms or holographic projections, companies can create impressive 3D presentations, generating a futuristic atmosphere.

The use of light and sound can also turn a special construction into a true highlight. Through targeted lighting effects and the integration of sound, emotions can be evoked, and visitors' attention can be directed to the exhibition booth. Combined with original designs and unusual materials, a fascinating atmosphere is created, arousing the interest of trade show attendees and enticing them to explore the booth.

The demands on the exhibition builder who develops and implements such special constructions are enormous. They must not only have broad technical expertise but also a sense of aesthetics and design. The challenge lies in understanding the customer's vision and transforming it into a three-dimensional reality. Factors such as material selection, structural integrity, functionality, and safety all play a crucial role.

In addition to the technical implementation, it is also important to consider logistics. Special constructions can often be large, bulky, and complex, requiring careful planning and coordination to ensure smooth transportation and assembly at the trade show venue.

You can find some of our previously designed special constructions under references:https://www.viavend.de/projects-and-references

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Viavend GmbH
Konrad-Adenauer-Platz 17a
40885 Ratingen, Germany

T +49 (0)2102 / 891 99 77
F +49 (0)2102 / 891 99 78

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