The showroom as a 365-day trade fair

Presenting your own services in an ideal way and offering customers the opportunity to try them out - companies can do this at trade fairs, but it is even better in their own showroom. Car dealerships offer the best example of this form of product presentation: only a few models are exhibited here as illustrative objects in order to give the customer an insight into the product selection and brand world. The actual sales process takes place independently of this and is individually adapted to the customer. Especially when trade fairs are canceled or not all trade fairs are to be used, showrooms form an important bridge in the informative customer approach.

Tell your own story

Every strong brand stands for clearly defined values and a specific philosophy. Both should be reflected in a dedicated showroom. Very important: the showroom is not a shop that has to have the widest possible range of products available. It is an insight into the brand world. That means: focus instead of mass. A few examples convey a feeling for the whole. The customer has the opportunity to have haptic experiences with the products and thus get a first-hand impression. What is more, this impression of the product becomes a live experience that is a powerful decision-making aid when purchased without value. This works for all product groups - from clothing to furniture to complex technical systems. At the same time, the company has the opportunity to convey its own story and thus get closer to its own customers.

Explain instead of selling

Above all, the showroom should convey information and impressions. It is not about making the direct sale. Well-trained staff can advise and present the products. The advisor can respond to the individual questions of the visitor in a targeted manner and, far from the sales intention, enter into an open dialogue with the customer at eye level. As an expert, the consultant conveys the competence of the company, which is thus perceived as a solution provider. In addition, there are all the possibilities of product presentation. From the lighting concept to the right selection of background music to short presentations - everything is possible. The products can be placed in different contexts, so that they inspire the customer to find solutions in which the company's offer plays the key role. The following applies: the showroom must match the overall appearance of the company.

Linking of real and digital world

The showroom bridges the gap between stationary trade and the lucrative online business. As a 365-day trade fair, it allows visitors to find out about the company's offerings and then place a conscious order later. For the company, on the other hand, the showroom does not involve large storage costs. Rather, it is the calling card that solicits the customer's trust.

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Viavend GmbH
Konrad-Adenauer-Platz 17a
40885 Ratingen, Germany

T +49 (0)2102 / 891 99 77
F +49 (0)2102 / 891 99 78

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