“When everyone relies on
organics make
the difference.”

Project Manager Jena Circuitry Boards: Alexander Frohnert

Electronica is a very technical trade show for suppliers that focuses solely on B2B customers. Facts and figures are the only things that count here – at least that’s what you may think. Actually, business people in particular long for a bit of respite from the perpetual business rationale. After all, they’re human beings and never make a decision without an element of emotion. Just like at the exhibit stand of Jenaer Leiterplatten in 2018.

Sharp corners, straight lines, right angles, cleanliness: At first glance, the Jenaer stand was not done any differently than those of the competition. However, the eye-catching counter, illuminated graphics and a theme cube as a remote marker easily attracted a second look. Upon closer look, the stand was transformed into a plant covered, wood paneled world of natural, organic elements. An urban jungle with its very own style.

This duality had a very magnetic effect. We took the striking logo with its high color contrast (dark purple and silver) as a style template but replaced the silver with lightly stained wood. All tables, benches and suspended lamps were built at the customer’s request. A special eye-catcher was an arrangement of a table with a glass top under which compartments could be seen so that it could also serve as an accessible product showcase.

The feel-good character of the stand was rounded off with a number of plants and a fluffy high-pile carpet. In the side areas, shielded from public traffic, ivy bridges were set up from which the vines hung as if in a pergola; upright bow hemp perennials topped off the picture. Decorations and seat cushions in company colors provided a consistent look and at the same time led the direct experience away from the purely technical product.

The greatest challenge was planning the production of special furniture and attaining a fitting combination of optical elements such as ceiling sails, 3D characters and acrylic graphics. The result was impressive: an almost cubic stand that exuded an intimate atmosphere through the skillful use of organic elements for supporting discretion and confidentiality.

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Viavend GmbH
Konrad-Adenauer-Platz 17a
40885 Ratingen, Germany

T +49 (0)2102 / 891 99 77
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