Walter Mauser

"Black Framing creates visual highlights and structures the space with elegance."

Project Management: Alexander Frohnert, Managing Director


What started as a small family business in 1960 is today an internationally operating company: Walter Mauser GmbH, with 300 employees based in Austria, develops driver's cabins. The product range of MauserCABs extends from tractors to golf carts, from construction machinery to large area mowers, from forklifts to airport vehicles. Walter Mauser manufactures its cabins 100% in Austria at Breitenau and Steinfelde location. The company has been our loyal customer for years. How Walter Mauser stood out from the competition at Agritechnica and demonstrated its quality – see for yourself.

The goal: to transform the tried-and-tested concept with new style elements into an even more noble and modern ambiance. For a structured exhibition stand with clear lines, we opted for Black Framing. Black Framing is the deliberate use of black frames and structures to set visual highlights and provide a sophisticated contrast. Here, Black Framing perfectly complemented the company color yellow, which stood out impressively against the black background.

We consciously chose an aluminum frame for the mounting of the translucent distance recognition with a pre-mounted 3D logo and laminated it in an elegant shade of black. This choice of material reduced the weight, allowing us to offer a safe and regulation-compliant overhead construction. Additionally, our suspended construction created an impressive effect of spatial depth.

In the meeting area, the choice of furniture fell on leather couches and chairs as well as metal stools with vintage tractor seats to stay true to the exhibition stand design. To still create coziness and a welcoming atmosphere, we used warm white light in modern cage lights and ivy in the bridge construction. The concrete look of the floors and walls offered a harmonious blend of industrial style and elegance.

The various areas and exhibits on the exhibition stand were effectively illuminated by carefully positioned bright spotlights on the truss. On the side facing the aisle, we placed the specially delivered driver's cabin exhibits to immediately attract the attention of the trade fair visitors.

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Viavend GmbH
Konrad-Adenauer-Platz 17a
40885 Ratingen, Germany

T +49 (0)2102 / 891 99 77
F +49 (0)2102 / 891 99 78

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