Wörlein
"Where the full-service approach makes the difference – and clears your head."
Project Management: Alexander Frohnert, Managing Director
Wörlein Baumschulen GmbH is a long-standing family business from Landsberg am Lech that has mastered its craft with a love for nature for over 100 years. The company specializes in the cultivation and distribution of high-quality woody plants, supplying both private customers and the professional trade. At GaLaBau in Nuremberg, Wörlein aimed to present itself as a regionally rooted big player – with a correspondingly strong and, above all, premium trade fair appearance.
For years, Wörlein built its trade fair stand in-house – often accompanied by stress, hectic schedules, and the challenge of breaking free from internal ideas and comparisons with competitors. The desire for more individuality and a reliable partner at eye level ultimately brought Wörlein to us.
The goal: to create a modern, nature-inspired appearance that radiates professionalism and visibly reflects the company’s quality. We combined warm wood tones with bright, modern furniture, large illuminated backlit banners, and plenty of vibrant greenery. A particular highlight: four meter-high trees framing the counter, visible from afar – a real eye-catcher.
Tables with integrated plant containers and workstations with swiveling tablet holders made the stand not only visually strong but also highly functional – perfect for showcasing the new online software directly during customer conversations. A separate lounge area also offered a quiet space for in-depth discussions.
With a custom-built structure, carefully selected materials, and thoughtful details like integrated LED spotlights, 3D logos, and well-planned greenery, we created an inviting, high-quality trade fair stand that combines naturalness with strength – and compellingly positions Wörlein as a leading player in the region.
