TRADE EXHIBIT CONSTRUCTION
Our promise: Each and every one of your ideas will make it to the trade show
We are much more than just a company for installing booths at trade shows. Building on a reliable network of experienced partners, we assume responsibility for the entire creative and organizational process – from initial idea to finished exhibit. This saves you time, money and nerves.
RETAIL STORE CONSTRUCTION
An attractive showcase
enhances every business
Make it easy for your visitors. With an appealing presentation of your goods, your services, your brand or your philosophy you can build confidence so that prospective clients want to learn more. That’s because everyone feels comfortable in a setting designed to meet their needs.
PROJECTS & REFERENCES
Curious? Let us
show you what
you can expect.
What Truly Excites
Our Clients
A successful trade fair booth starts with a strong idea – and only becomes an experience through flawless execution. For the family-owned company Hitschler, we had the pleasure of bringing exactly that to life at ISM in Cologne: a presentation that was loud, colorful, and full of energy – just like the brand itself.
From the very beginning, it was clear: nothing about this should be subtle or restrained. So we developed a concept focused on maximum long-distance impact and a vibrant brand experience – featuring backlit logos suspended from above, neon tubes, bold colors, and a striking counter as the central element.
Visible and Invisible Elements
Working in Harmony
The real highlight: the “Secret Room” hidden behind the counter. A closed-off space featuring a staged product presentation, circularly arranged pillars, and a buzzer that triggered a light and sound show. Technically complex and visually a true trade fair highlight.
Despite the compact 60 square meters of floor space, we also integrated two meeting rooms, a kitchen, a photo booth, and various activity areas – including a slush ice station and a candy bar. All trades were precisely coordinated, the lighting technology finely tuned, and of course, we meticulously met all trade fair construction requirements such as fire protection and emergency exits.
Hitschler’s presence at the fair shows what’s possible when a creative concept meets precise execution. For us as exhibition stand builders, it was a playground with a clear mission: stand out – but with structure. A booth that not only perfectly represented the brand, but also clearly carried our signature.
THE COMPANY
We are family.
And you are part of it.
On the one hand, we are a well-established family business: Over 30 years ago, the Braun family built both trade fair stands and the company itself. Since 2010, the exhibition stand agency Viavend has existed. After many years of building the business together, Jürgen Braun and his daughter Martina Braun have passed the torch: today, Martina Braun continues to lead the agency together with Alexander Frohnert – still with her father by her side in an advisory role.
On the other hand, we are a business extended family: we engage with clients, service providers, and suppliers on equal footing – growing together with them. A sense of unity and familiarity fosters intuitive understanding – and long-term success.
OUR VISION
Our vision? A trade show should never be boring!
OUR TEAM
A group of full-time employees and creative spirits ensures the best results – on-site across Germany.
MOST RECENT BLOGS
We have a lot to
tell you… and are glad
to share our expertise
- Trade fair construction technician – Just a back-breaking-job? We think it’s a demanding, versatile, and fulfilling profession!
We at Viavend are always grateful for our diverse team of technicians and trade fair builders who support us reliably, hand in hand, in implementing our ideas and realizing our customer wishes. In a time that is characterized by challenges, such as the pandemic, even in the trade fair construction industry, we would like to draw attention to the profession of the trade fair construction technician. This profession may be demanding, but it also offers the chance of fulfilling activity. - The comprehensive guide to creating print-ready graphics: Design professional graphics for your trade show booth!
Welcome to the guide for creating print-ready graphics! If you need professional graphics for your trade show booth to showcase your company and visualize your products or services, you’ve come to the right place. In this guide, you’ll learn which software to use for creating print-ready files, why office programs are unsuitable, and important steps to consider in your design process. From bleed and trim marks to vector files and pixel images, we’ll cover the essential points to help you achieve optimal results. Keep reading to learn how to professionally prepare graphic data for print and achieve impressive outcomes! - A Booth to Remember – Our Maxim
We are proud to have recently been featured in RegioManager Magazine and to be among the TOP 20 exhibition stand builders in the region. Read more about our work and commitment to innovation and quality in exhibition stand construction, and how we at Viavend create unforgettable trade show experiences while raising the bar for sustainability and creativity in the industry.
Our customers’ opinions
are important!
“Everyone at Viavend gave their all, which is why we were so successful at the ISM in Cologne. We chose Viavend because we felt a great connection with Martina and her father right from the start. From the initial ideas and conception to implementation, our wishes and the hitschies corporate philosophy were always at the forefront. The timing was perfect – simply a fantastic trade fair stand!”
Philip Hitschler-Becker
“Viavend is a partner who can perfectly showcase even a special product and contributes their own innovative ideas. Working together is incredibly straightforward, fun, and leads to great results. Especially for us as a young company with little trade fair experience, it is enormously valuable to have an experienced partner like Viavend on our side. With a wealth of know-how, the team alleviates our worries and professionally realizes our ideas. A super creative approach – a clear recommendation to everyone out there!”
Jessica Karch
“With Viavend, trade fair organization is fun. They listen, think along, and contribute strong ideas, resulting in a booth we’re proud of. Even under time pressure, their work remains professional, clean, and reliable. We really appreciate that about Viavend!”
Tanja Flum
“We thank Viavend GmbH for this fantastic joint stand and the years of excellent cooperation! The concept and the composition of the exhibitors are always a challenge, but Viavend finds a solution for everything and always offers many possibilities. The stand design was very well received by all co-exhibitors and visitors alike. We highly recommend Viavend as a stand builder and look forward to the next exhibition stands!”
Jana Avagyan
“From the very beginning, I’ve been convinced that my company is in absolutely safe hands thanks to Viavend’s creative ideas, professional planning, and outstanding implementation of our trade fair presentations. The combination of innovation, quality, and smooth execution ensures that we can fully focus on our customers – while Viavend perfectly showcases our brand presence.”
Sergio Sportelli
“Thanks to the exceptional stand design, a result of detailed preparation and perfect implementation by Viavend, we can always present our products in an appealing atmosphere. This not only impacts our appearance but also directly impacts our partners and customers who visit us at our trade fair stand.”
Eva Klimesch
“Despite challenging conditions due to the pandemic, Viavend managed to implement the German Pavilion at Food Ingredients Europe 2021 on time and with the usual high quality. Thanks to the team’s professionalism and flexibility, the exhibitors – German Sweets e. V., WTSH – Wirtschaftsförderung und Technologietransfer Schleswig-Holstein GmbH, and GEFA Exportservice GmbH – received an eye-catching trade fair concept. The preliminary planning and stand construction received top marks from us, the exhibitors of the joint stand. A big thank you to Viavend – we look forward to the next project!”
Holger Hübner
“We have been working with Viavend for over five years, supported by a high level of expertise and reliability, as well as by our inventiveness and creative ability in working with a wide variety of materials and techniques. We now understand each other almost blindly, which noticeably reduces preparation time; and yet we continue to create lucrative trade fair stands and new eye-catchers.”
Ralf Schwartz
FIRST QUESTIONS IN SHORT
Or would you first like to
learn more about us?
The most important question in
a nutshell: Why choose us?
Because we want you and your customers to say “Wow!” We reach your guests through pure passion combined with perfect organization. We make you and your business shine. Give us a task, we succeed. Guaranteed. Every time. Under all circumstances. Our professional and our family reputations are built on our commitment.
Can’t find your question?
Drop us a line.
We’re always open to a discussion.
The professional partner for your trade show exhibit from Ratingen
Is Viavend a trade show booth construction company?
Yes and no – we are more than that. We work on the agency principle, only without its elaborate structures. The creative context, planning and architecture originate in our established team. We organize the full process of exhibit construction, relying on a national network of highly professional service providers. This makes us independent of inventories, transport costs and a boilerplate approach. Since we conceive a service package in cooperation with our clients, we can reduce expenses where unnecessary services cause avoidable costs.
What services can Viavend provide?
In short: all of them. Our clients shouldn’t have to worry about the success of their exhibit, because that is one of our core competencies. We manage the entire project, maintain customer contact and offer trade show exhibits and all furnishings from one source – all the way to final approval and turnkey delivery. Each and every detail is part of our offer, and we stand by it with no ifs, ands, or buts.
Who has Viavend worked for?
We don’t select our clients according to industry but look for the specific challenge in each project. That’s why we have a very diverse customer base: companies, government authorities, associations, joint ventures. All are welcome and each is perceived as a unique partner. This avoids a template approach and promotes creativity.
How does a project work?
With us, there is always a contact person to provide clients with quick and qualified support. In general, our clients approach us with their wishes and information about their request: for example, the reserved space at a trade show, an idea of the desired functionality and effect – and the budget. We use these specifications to create and provide drafts and 3D visualizations. Depending on the components desired by our clients, our experts work out a detailed production schedule. Rental furniture, media equipment and other special components are also included in a calculation. The rest is simple: offer, agreement, preparation, construction, inspection and approval, and you’re all set to go!
How much does a trade show exhibit cost?
That depends. In fact, there are several ways to approach the issue of costing. If a fixed budget is available, we stick to the agreement without making concessions with respect to the result. Demands after the fact are taboo, budget underruns are allowed. We can also determine services in cooperation with clients, for whom we prepare a lump-sum offer – which is also binding for us. In this case we focus on providing an excellent price-performance ratio. It is also important to us to treat our contractors fairly. For us, success is when everyone has a smile of satisfaction at the end of a project.
To us, service means: open ears, direct
communication, immediate implementation!
Write us or give us a call – we look forward to hearing from you!