We at Viavend are always grateful for our diverse team of technicians and trade fair builders who support us reliably, hand in hand, in implementing our ideas and realizing our customer wishes. In a time that is characterized by challenges, such as the pandemic, even in the trade fair construction industry, we would like to draw attention to the profession of the trade fair construction technician. This profession may be demanding, but it also offers the chance of fulfilling activity.

Welcome to the guide for creating print-ready graphics! If you need professional graphics for your trade show booth to showcase your company and visualize your products or services, you’ve come to the right place. In this guide, you’ll learn which software to use for creating print-ready files, why office programs are unsuitable, and important steps to consider in your design process. From bleed and trim marks to vector files and pixel images, we’ll cover the essential points to help you achieve optimal results. Keep reading to learn how to professionally prepare graphic data for print and achieve impressive outcomes!

We are proud to have recently been featured in RegioManager Magazine and to be among the TOP 20 exhibition stand builders in the region. Read more about our work and commitment to innovation and quality in exhibition stand construction, and how we at Viavend create unforgettable trade show experiences while raising the bar for sustainability and creativity in the industry.

Participating in a trade show presents an excellent opportunity to showcase your company, products, or services to a wide audience. However, having an appealing booth and impressive product display alone is not enough. A comprehensive communication strategy that accompanies your trade show participation is crucial to fully leverage the potential of this event. In this blog post, we will examine the importance of effective communication before, during, and after the trade show.

The world of trade fairs, as we know it today—a vibrant hub of commerce, presentation, and innovation—has deep historical roots. From ancient markets to modern international exhibitions, the idea of bringing people and goods together has continuously evolved. Let’s take a look at the fascinating journey of the trade fair world from its humble beginnings to the present day.

Sustainability is the new trend – even at trade shows and exhibitions. Companies don’t only want to showcase their products but also take responsibility for the environment. How can they do this best? With sustainable trade show booths! Especially popular are booths made from recyclable materials such as wood, metal, natural fibers, or even paper.

Every trade show has its unique charm and its own challenges – be it routes to the venue, specifics of the trade show organizers, or unexpected costs. But fear not, we’re sharing our insider tips to ensure your trade show appearance goes smoothly!

Ever dreamed of having THAT idea? Our customers Mark Elsen and Ralf Scheel did! The foldable silicone baking mold: The Coox WUNDERFORM. The contents easily release from the mold due to the non-stick properties of silicone. Thanks to the patented folding function, you no longer need to invert the cake, bread, or pastry to remove them from the mold – and when it goes back into the cabinet, it naturally becomes a small “storage miracle.” The two inventors presented their start-up idea at the Ambiente trade fair in 2018. Read in the interview about the formula behind their successful trade fair appearance … We met the two of them to have them retell their success story in an interview!

The success of a trade show appearance begins with early preparation. From selecting the right trade show to organizing the setup and teardown, each phase requires careful planning.

To achieve effective results, start by defining your goals for attending the trade show. Whether you aim to strengthen your market presence, generate leads, expand your network, or explore new markets, clear objectives will help you maximize success.

Welcome to our blog post about the Exhibition Stand ABC! Trade shows are an excellent opportunity for your company to attract new customers, find business partners, and strengthen your brand. A well-designed exhibition stand is crucial in this regard. Today, we take you on a journey through the ABC of exhibition stand design and provide you with valuable tips on how to present successfully at trade shows.

Trade fairs offer the ideal environment to acquire new customers, strengthen existing customer relationships, present the latest products and services and strengthen your own image. The prerequisite for this is a trade fair appearance that appeals to the public and conveys your own values and messages perfectly. The following steps lead unerringly to trade fair success.

Trade fairs are important events for companies to present themselves, win new customers and do business. For a trade fair appearance to be successful, a well-planned and professionally implemented trade fair stand is required. In the following, we would like to give you an insight into the everyday tasks of a trade fair construction agency and how it ensures that your presence at the trade fair will be successful.

xpand into new markets, acquire new customers, and grow your business by showcasing your presence in foreign markets. Utilize your existing brand recognition and strong positioning in the German trade show market to further enhance your success.

The exhibition stand is the company’s business card and represents its own portfolio. When planning, however, one fundamental question should be asked first: is the trade fair and a specialist event or a consumer event. Because depending on whether it is B2C oder B2B, the trade fair stand must meet the different requirements of the audience in order to ultimately achieve the desired success.

Presenting your own services in an ideal way and offering customers the opportunity to try them out – companies can do this at trade fairs, but it is even better in their own showroom. Car dealerships offer the best example of this form of product presentation: only a few models are exhibited here as illustrative objects in order to give the customer an insight into the product selection and brand world. The actual sales process takes place independently of this and is individually adapted to the customer. Especially when trade fairs are canceled or not all trade fairs are to be used, showrooms form an important bridge in the informative customer approach.

In the hectic bustle of trade shows, companies constantly strive to stand out from the crowd and attract the attention of visitors. One proven method to achieve this goal is through extraordinary exhibition pieces and eye-catchers that not only draw gazes but also pique the interest of trade show attendees. However, these exceptional constructions require a high level of creativity, expertise, and craftsmanship, which the exhibition builder must possess.

Trade fairs are among the oldest events in the world. Already in the Middle Ages they brought people from different countries together. This basic concept has been preserved to this day and yet it is subject to constant change. Today, trade fair locations must have a variety of technical and logistical qualities. The industry is changing and is looking for the concepts of the future – away from the traditional exhibition towards a trade fair experience with added value and a club feeling.

In order to achieve the best possible effect with your own trade fair presence, companies should see it as an experience for visitors. The decisive factor is the good feeling that stays with the trade fair visitor after the event. In order to achieve this good feeling, many factors have to be considered.

When it comes to building an exhibition stand, there are various options to choose from, including system construction, mixed construction, and conventional construction. The choice of construction not only affects the appearance of the stand but also the budget.

Trade shows provide companies with an excellent opportunity to showcase themselves and their products or services. However, careful planning is necessary to make the most out of a trade show. Budget plays a crucial role in this, depending on what you want to showcase and how you want to present yourself, costs need to be calculated. An important factor in cost planning is the size of the exhibition stand. The price per square meter varies greatly from show to show, affecting the space that can be booked.

Corona has changed a lot and accelerated some developments. This also applies to the trade fair world. Face-to-face events were not possible during the lockdown, which is why digital substitute formats have experienced a significant boost in this industry as well. But what speaks for and against this development? Or is the linking of both worlds of the future? A comparison.

Sustainability and resource conservation are megatrends of our time and are always present in public perception. There is also great potential in trade fair construction to make trade fair appearances more sustainable. This not only helps the environment, but also pays off for your own image. Because sustainability is also a top priority for partners, customers and employees today. If you heed the following five practical tips, you can easily position yourself more sustainably at your own trade fair appearance.

In times of global pandemics and increased health awareness, the importance of hygiene concepts in the trade fair world has grown. Trade fairs, where thousands of people from all around the world gather, can become hotspots for the spread of diseases. Therefore, it’s crucial to take appropriate precautions to minimize the risk of spread while simultaneously creating a productive and pleasant environment for visitors and staff.

In today’s digitalized world, where innovative technologies constantly shift the boundaries of what’s possible, Augmented Reality (AR) has taken a special place. This fascinating technology, inserting digital data into our real environment, opens up new ways for companies to present their products at trade shows and exhibitions in a very special manner. In this article, we explore how AR is used at trade show booths and the advantages it offers for businesses and visitors.

Hybrid trade fairs combine the best of two worlds – on-site presence, which is supplemented or extended by a virtual part. Especially in times of a pandemic, not only is it important to rethink, you also have to be open to it as an entrepreneur and / or marketing expert.