TRADE FAIR PIONEERS WITH PASSION

Yes means yes. No means no. We do
what we say and we say what we do.

Unser Unternehmen Viavend Kreative Köpfe

Philosophy & Mission

We have a dream: No one should ever again be bored at a trade show. And visitors should always know why they came in the first place. We would like to make this dream reality with you. Our roles are already ideally distributed: you know your business and we know how to package it. Together we can spawn ideas and together we can evolve. Organically. Continuously. Sustainably.

What makes us so special

Responsible zaniness – a combination of words that don’t seem to mesh; at least until you meet us.  We have more than 30 years of experience in the business. The glue that holds the extremes together is called passion. We would never think of delivering interchangeable, standardized products. And we are equally less inclined to dream away our responsibilities.

Romantic idealism fit to scale  – that sounds like a contradiction in terms until you meet us. Because we create the impossible from the manageable. We focus on what works: personal relations, shared spirit, distinctiveness. That is what gets lost when you want to be big solely for the sake of being big.

That‘s us!

Family-style professionalism – that’s another word combination that doesn’t seem to fit; at least until you get to know us. The core cell of our business is close family, and we have learned that business can strengthen the family while the family can strengthen the business. The secret formula behind it? Trust.

Our History

Most success stories start in a garage. Beard, long hair, rock and roll and cartons of cigarettes – that was what distinguished our founder Jürgen Braun when he took on his first job for a trade show construction project as a side-line to his main job at the Mannesmann company. It was in a garage that he built an improvised workshop for building his first trade show exhibit: a giant pyramid for the Bobcat company, a manufacturer of utility vehicles. Wooden slats, bales of fabric, carpets and toolboxes have been his constant companions ever since.

2025
2024
2023
2022
2021
2020
2019
2018
2017
2017
2016
2011
2010
2001
1997
1992
1991
1986
1986

2025

Team

Martina Braun becomes sole owner

2024

Company

Sales increase to over 2.1 million

2023

Team

Alexander Frohnert becomes Managing Director & Employee Growth

2022

Company

New website and expanded offering

2021

Trade fair

Stronger focus on new concepts for the digitalization of the trade fair world

2020

Development

Pandemic – also an opportunity: comprehensive hygiene concepts for our customers

2019

Company

10 employees

2018

Team

The team is growing

2017

Team

Alexander Frohnert becomes authorized signatory

2017

Trade fair

Implementation of a sugar-covered exhibition stand

2016

Company

Office move from Wülfrath to Ratingen

2011

Team

Registration of Martina Braun as Managing Director

2010

Company

Renaming and founding of the trade fair construction agency Viavend

2001

Trade fair

Models of the ICE rebuilt in original size

1997

Development

Development of our own truss system

1992

Trade fair

First large outdoor stand – Bobcat Pyramid

1991

Company

Development of a 2-story system and use at the Hannover Industrial Fair

1986

Team

We were one of the first companies to design the planning with a 3D computer program

1986

Trade fair

Our first exhibition stand

Our Milestones

His beard and braid may have turned gray, but the founding enthusiasm still radiates from his every pore. While we now go by the name Viavend and are no longer based in the Bavarian town of Germerswang but in Ratingen near the Rhine, the spirit remains unchanged.
What once began as a small side job has, through a great deal of heart, courage, and persistence, grown into a true success story: Jürgen Braun – always actively supported by his wife Sabine, whose organizational talent and foresight played a vital role in shaping the company – together laid the foundation for what Viavend is today.
Over time, that modest side job became a thriving business that evolved from traditional exhibition stand construction into a full-service provider for event, trade fair, and presentation marketing – steadily, reliably, and without disruption.

After many years of building the company together, Jürgen Braun has now handed over full management to his daughter, Martina Braun, who, as a child, used to climb around the materials and learned early on the value of integrity, precision, and perseverance. She trained as a bank clerk – not to work in a bank, but to strengthen Viavend’s commercial expertise.

The fact that many of our clients have remained loyal to us for over 25 years is the best proof of the quality, consistency, and passion with which the Braun family built this company – and continues to lead it into the future in its second generation.

Grow together successfully – that has always been our motto and we have built on it continuously over the decades. It’s true for our employees, our clients and our business partners. Although we have passed our former core business in trade show construction on to the next generation of garage start-ups, we still carry the spirit within us. Only now our job is at the side of decision-makers, because that is also part of our history. We are experienced in both aspects of the tasks: the construction side and the client’s side. And uniting both in a balanced way creates the premium fuel for peak performance.

Team Beratung Viavend, Messebau Ratingen

Our Quality Guarantee

Would you like to know what you may expect from us? Here’s what we promise:

  • We will be well-prepared when we meet
  • Our work is precise and clean and meets your specifications
  • We have transparent processes that always involve our clients
  • You can reach us at all times – an expert is always available
  • We make all our promises to you possible

Direct contact with clients is also part of our quality promise. That’s why we always communicate at eye level, with respect and constructively: with our clients, with our employees and with our partners.

We’re here for you

Get to know us. At Viavend the
directors look after you themselves.

We’re here for you

Get to know us. At Viavend the
directors look after you themselves.

Alexander Frohnert, Geschäftsführer, Viavend GmbH, Messebau, Ratingen
Jürgen BRaun, Prokurist und Senior Berater, Viavend GmbH, Messebau, Ratingen
Unser starkes Team bei Viavend - Ihr Messebau Partner

Our Team

Our management is supported by a fixed team that performs and coordinates all processes. As a client, a permanent project manager is always available as your direct contact. This allows us to keep communication channels short, processes clear and information transparent. We are in constant dialogue with you – and with our colleagues.

Alexander Cech, Projektleiter, Viavend GmbH, Messebau, Ratingen
Jennifer Gangolf, Projektliterin in Kooperation, Viavend GmbH, Messebau, Ratingen
Verena Szymiczek, Head of Marketing
Joyce Siebert, Messebau Viavend, Ratingen, Social Media & Grafik
Christa Schmale, Buchhaltung, Viavend GmbH, Messebau, Ratingen

To us, service means: open ears, direct
communication, immediate implementation!

Write us or give us a call – we look forward to hearing from you!