The SCHWEISSEN & SCHNEIDEN trade fair takes place every four years. In 2017, it was hosted in Düsseldorf – since 2021 the event has returned to its traditional venue in Essen. Even though the leading trade fair with over 1,000 exhibitors is only held every four years, it still generates an estimated investment volume of more than 2 billion euros. Exhibitors present the latest developments and innovations in joining, cutting and surfacing technology along the entire value chain. For those who don’t want to wait until 2021, the partner event BEIJING ESSEN WELDING & CUTTING in Shanghai 2019 offered an interim opportunity.
For Weldotherm, a leading specialist in heat treatment technology, we designed a 70 m² exhibition stand at SCHWEISSEN & SCHNEIDEN in Essen in a modern industrial style. The choice of colors and materials – such as black concrete look, light wood and concrete elements, red accents and warm lighting – created an emotional atmosphere with industrial elegance. Acrylic room dividers, a cozy hospitality area with ivy ceiling and draft beer system, as well as milled and backlit logos emphasized the brand values of “quality” and “tradition.” The result was a stand that represented Weldotherm authentically and impressively.
