Hitschies
“Anyone who only shows products at ISM will get lost in the crowd. Those who create a world will be remembered.”
Projectmanagement: Martina Braun, Managing Director
Hitschies stands for sweets that stand out: colourful, bold, playful and full of energy. A brand that is anything but quiet – and therefore needed a trade fair appearance that was anything but standard.
The collaboration between two family-owned companies resulted in our new ISM project 2026: a trade fair stand where creative ideas, the courage to stage a brand boldly, and a shared understanding of powerful brand worlds came together to create an experience that goes far beyond classic product presentation.
The idea: a walk-in petrol station – not for fuel, but for sweets, colour, energy and surprise.
For Hitschies at ISM 2026, we created a trade fair stand that did not simply present products, but made an entire brand world tangible. The concept deliberately played with familiar elements of a classic petrol station and consistently translated them into the colourful world of Hitschies.
A checkout where nothing is paid for. Product presentations staged like in a shop. A fridge door that served as a hidden entrance to the meeting rooms. Hidden product highlights behind picture frames. And as a striking finale: a Hitschies Porsche with a sweets fuel pump.
The stand was therefore far more than just an exhibition space. It became a place visitors wanted to discover. Every corner told a piece of the brand story, every detail invited people to look closer, step inside and stay a little longer. That was exactly the idea behind it: not a classic product presentation, but an experience that stays in people’s minds.
Especially at a trade fair like ISM, where brands compete for attention, concepts are needed that are different from what people expect. For Hitschies, we therefore created a brand world that was playful, surprising and carefully thought through down to the last detail – with strong long-distance visibility, clear brand recognition and many moments that sparked conversation.
A project that shows what trade fair construction can achieve when a brand is not merely displayed, but staged. Not normal. Not interchangeable. Maximum Hitschies.
