Planet A Foods
“Same space, new impact – this is what it looks like when a brand visibly grows.”
Projectmanagement: Alexander Cech, Project Manager
With ChoViva, Planet A Foods has developed a cocoa-free chocolate alternative that rethinks indulgence, innovation and sustainability. A product with a clear attitude – and a brand that has visibly evolved over the past few years. We have now had the opportunity to accompany this journey at ISM in Cologne for the third time.
And what makes it particularly exciting: the stand space has remained the same – but the exhibition stand has grown together with the brand.
At the first trade fair appearance, the focus was mainly on one clear message: making ChoViva visible as a new, bold alternative to traditional chocolate. The stand was reduced, striking and strongly shaped by brand communication. In the second year, the appearance became noticeably more emotional and high-quality: more product presentation, more colour, more recognition. The brand became more tangible – and the stand developed from a simple information point into a small brand world.
The current exhibition stand now shows the next step: confident, bright, open and with significantly more experiential character. The strong colour world of turquoise, yellow and warm chocolate tones created attention from a distance and made the stand immediately visible in the hall.
A particular highlight was the custom-made candy bar, positioned directly along the aisle. It functioned not only as a product presentation, but as a real visitor stopper: approachable, inviting and perfect for starting conversations.
The system wall was also used in a targeted way: the integrated shelf fitted cleanly into the stand architecture and gave the products a clear, high-quality setting. This was complemented by a matching counter in a modern look, combining consultation, sampling and brand presence.
The result was an exhibition stand on the same footprint that can do significantly more than its predecessors: more visibility from a distance, more product focus, more brand identity. An appearance that shows how exhibition design can develop together with a brand – step by step, year after year.
