Treets

Treets

“Treets proves it: transferring a brand into the modern age should never be tame – it has to make an impact.”

Projectmanagement: Martina Braun, Managing Director

Piasten, a subsidiary of the Katjes Group, is taking the Treets brand in a new and clearly defined direction: younger, more modern, bolder – and, very much in line with its parent company, with a strong focus on vegan products. The well-known confectionery brand is becoming a brand that not only stands out on the shelf, but also makes a clear statement in physical space.

For ISM Cologne 2026, we created an exhibition stand that made this exact image shift visible: hypermodern, structured, confident and consistently staged in the corporate colour orange.

Even from a distance, the stand was a real eye-catcher. Large-scale LED walls, strong key visuals and illuminated Treets branding created maximum visibility. The orange stand area ran consistently through the entire concept, making the appearance instantly recognisable. Clear, reduced and yet loud enough not to disappear in the exhibition hall.

The focus was not only on the product, but on the entire brand world. Open seating areas, clearly structured table groups and a green upholstered lounge set created an inviting atmosphere that not only drew visitors to the stand, but encouraged them to stay. The claw machine added a playful touch and translated the Treets brand into an interactive exhibition experience in a charming way.

A special highlight was the Hidden Room: a retreat that was not immediately visible and surprised visitors inside with a candy bar. This created an area that combined functionality and experience – perfect for conversations, product staging and a moment that stays in people’s minds.

Colour, light, products and details all worked seamlessly together. Not a show effect for the sake of it, but an exhibition appearance that consistently translated Treets’ new brand direction into space: vegan, fresh, confident and unmistakably strong as a brand.
A stand that does not just work. It stays in your mind.